Open the Door to Culture
A vibrant, free celebration of Asian cultures through performances, food, workshops, and family experiences — open to everyone at The Yard at Bayshore Shopping Center.
Gateway to Asia is a free, family-friendly celebration of Asian traditions presented by the Wisconsin Chinese Chamber of Commerce. Bringing together culture, commerce, and community during Asian Pacific Islander Heritage Month, this festival invites all of Wisconsin to discover the beauty, diversity, and joy of Asian heritage — through live performance, authentic food, hands-on workshops, and cultural storytelling.
Introduce families and neighbors to Asian traditions through performance, food, crafts, storytelling, and hands-on cultural learning experiences.
Create a welcoming destination that brings together diverse communities, encourages discovery, and fosters lasting connections across Wisconsin.
Spotlight Asian-owned businesses, engage local vendors, and provide a platform for community organizations to connect with new audiences.

Lion Dance, traditional fan dance, classical instruments, Chinese calligraphy, lantern coloring, and dumpling folding.
Traditional dance, the Qeej bamboo instrument, Pov Pob, Hmong textiles, and cultural storytelling.

Bollywood showcase, classical dance, henna art, spice discovery, and a family Bollywood mini dance class.

Japanese Taiko drums, karate, tea ceremony highlights, origami, and hands-on rhythm activities for families.

Filipino folk dance, live music, Parol lantern craft, and family-friendly cultural participation.

Traditional Balinese and Javanese dance, gamelan music, and batik-inspired craft activities.

Traditional Lao dance and choreography celebrating the cultural heritage of the Lao community.

Classical Thai dance, storytelling, and cultural craft activities rooted in Thai tradition.
Scheduled cultural performances, martial arts demonstrations, live music, and community showcases running all day.
Asian food vendors, culinary demos, bubble tea, sushi handrolls, and chai tastings.
Calligraphy, origami, lantern making, henna art, tea etiquette, Bollywood mini-class, and instrument try-outs.
Crafts, folktales, percussion play, and engaging cultural activities designed for children and families all day.
Cultural organizations, artisans, schools, community groups, and local businesses sharing their stories and products.
Traditional dress-up and photo opportunities featuring kimono, sari, Hmong attire, and Baro't Saya.
Families can explore the entire festival through the Asia Discovery Passport Adventure. Collect stamps at cultural stations and return a completed passport to the Information Booth for a small prize.
China — Traditional & Festival Arts
Japan — Rhythm & Discipline
India — Movement & Color Rhythm, Dance, and RitualWe are welcoming food vendors, cultural organizations, artists, dance studios, and community groups to be part of Gateway to Asia. This is a unique opportunity to share your culture, products, and story with thousands of festival visitors.
Asian restaurants, food trucks, and culinary businesses. Share authentic flavors with festival visitors in a high-visibility, high-traffic setting.
Artists, crafters, cultural artisans, and retail businesses. Showcase and sell handmade goods, cultural products, and unique items.
Cultural nonprofits, schools, language programs, and community groups. Connect with the public and raise awareness for your mission.
Martial arts studios, dance schools, and cultural educators interested in hosting interactive demonstrations or workshop stations.
Wisconsin Chinese Chamber of Commerce supports small businesses, entrepreneurship, and community connection across Wisconsin.
Hmong Wisconsin Chamber of Commerce advances entrepreneurship, professional development, and economic opportunity within the Hmong community.
Milwaukee Chinese Community Center promotes Chinese language education, cultural programs, and community engagement in the Milwaukee area.
AREAA Greater Milwaukee supports homeownership, housing education, and professional collaboration in the Asian community.
Whether you want to attend, volunteer, vend, or sponsor — Gateway to Asia has a place for you. Reach out to get involved and help make this a celebration Wisconsin will remember.
General inquiries: info@wisccc.org